Here at ICON we pride ourselves on helping celebrate and promote our customers and seeing our customers brand excel beyond the normal boundaries.

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merchandise that
makes a difference.

The ICON Sports Group pride ourselves on helping celebrate and recognise success of our customers and clients and seeing your brand excel beyond the normal boundaries.

With a clear focus on innovation, our merchandise options including giftware for all sports and organisations means that what you choose is something special and not just another thank you or gesture.

Call us today 0800 689 3913 or complete our quote form and a member of our merchandising team will contact you to discuss your needs and understand how we can help your fans celebrate your brand and help make your brand stand out from the rest.

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your club, your fans,
your brand.

Merchandise is the visual representation of your brand and your club, teams, members and your shared values & traditions.

Celebrating your brand and your success with your fans and followers is vital to promoting your club in the moment but also for future generations to be influenced by. We all remember our first piece of official merchandise from our favourite team or organisation.

We specialise in giving you the ability to provide unique merchandise and gifts that are suitable for all occasions. Contact us today for more information.

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why ICON?



Our team know best.

From performance athletes to weekend warriors, our ICON team is made up of both current and ex.professional and high level amateur sports men and women. We believe our mix of experience and expertise within business and sporting environments partnered with our technical print & embroidery team ensures you are working with a team that understands what it means to perform under pressure and when needed most.



From off the shelf products to bespoke workwear and teamwear, our knowledgable team can help you through the full process from concept to reality with assistance on all aspects from materials to print & embroidery. Our in-house customer account managers and customer services teams ensure you are always able to speak to someone who understands your needs and can assist you with any required solutions.



We continually review our product supply chains ensuring we maintain our high standards but also remain resolute within an ever changing business climate. At ICON we believe our teamwear and workwear are not dependent on style alone, but how you wear them which is why our ethos of 'strength in unity’ is a driver to be continually dynamic and inclusive whilst ensuring your solutions are suitable to your needs, no matter the level of performance you require.

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benefit your
club and your

Through our work with dedicated community and professional sports clubs across the UK & beyond, we know there is much more to consider, other than just kit or teamwear each year.

Being an ICON Partner Club provides the opportunity for your organisation to access discounts & benefits from ICON and MORE services from specially selected partners.