Effective Date: 27.09.23

1. Introduction
ICON Sports Group UK Limited ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you interact with our website, mobile applications, and services.  ICON Sports UK is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. ICON Sports UK may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

2. Information We Collect
We may collect the following types of personal information:

2.1. Contact Information: Your name, email address, phone number, and shipping address and any further necessary contact information required to complete the necessary actions to fulfil any business arrangement with us.

2.2. Account Information: Username, password, and any other information you provide when creating an account with us. This may include Demographic information such as postcode, preferences and interests and including other information relevant to customer surveys and/or offers.

2.3. Payment Information: Credit card details, billing address, and payment transaction history. Please note that we do not store credit card information; it is processed securely by our payment service providers.

2.4. Order History: Details of your purchases, returns, and exchanges.

2.5. Device Information: IP address, browser type, operating system, and other technical information when you access our website or mobile applications.

2.6. Usage Data: Information about how you use our website and services, including pages visited, products viewed, and interactions with our content. A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.  We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. 

2.7. Communication: Records of your communication with us, including emails, chats, and customer support inquiries.

   2.8. Controlling your personal information: You may choose to restrict the collection or use of your personal information in the following ways:
- Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us 

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please write to us.
If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible.  We will promptly correct any information found to be incorrect.

3. How We Use Your Information: We use your personal information for the following purposes:

3.1. Order Processing: To fulfil your orders, process payments, and provide customer support.

3.2. Account Management: To manage your account, including password resets and updates.

3.3. Marketing: To send you promotional offers, newsletters, and updates (only if you have opted in to receive such communications).

3.4. Analytics: To improve our website, products, and services, and to understand how you interact with our content.

3.5. Legal Compliance: To comply with legal obligations and protect our rights and interests.

4. Disclosure of Your Information
We may share your personal information with the following third parties:

4.1. Service Providers: Third-party companies and individuals who assist us in providing services, such as payment processing, shipping, and website hosting.

4.2. Legal Requirements: To comply with legal obligations or respond to law enforcement requests.

4.3. Business Transfers: In connection with the sale, merger, or transfer of all or a portion of our business.

5. Your Rights
You have the following rights regarding your personal data:

5.1. Access: You can request access to the personal information we hold about you.

5.2. Correction: You can request corrections to inaccurate or incomplete data.

5.3. Deletion: You can request the deletion of your data in certain circumstances.

5.4. Withdraw Consent: If we process your data based on consent, you can withdraw that consent at any time.

5.5. Data Portability: You can request a copy of your data in a structured, machine-readable format.

6. Security
We implement appropriate security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

7. Retention
We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

8. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at: sales@iconsports.co.uk.

9. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our data practices. Updates will be posted on our website, and the date of the latest revision will be indicated. As a user of our website, it is your obligation to check for the latest updates to our website and any policy changes.